As Ian Anderson Gray says – it’s 2 things that stop marketers and brands from using live vid, “the fear and the gear.”
But launching your new live broadcasting venture couldn’t be any easier at the moment. There are a whole host of tools out there, free and paid, that can help you to launch new dynamic brand-building content.
If you can conquer the fear and embrace the spontaneous, impulsive nature of live vid then all that’s left is the gear…
Depending on how serious you want to get with your video marketing strategy, paid tools can give you more control and flexibility with your output, but free tools are a perfect introduction and way into the live vid arena.
Let’s take a look at some of the tools on the market:
Free tech for Budding Broadcasters
Dipping your toe into the live video sphere can feel less pressurized and scary when you’re using free tech. You’ll usually find simple interfaces to work with and find your...