The YouTube/Google Search Connection

So, Google owns YouTube – it’s no secret, but if you’re not aware of how much YouTube can have an impact on Google rankings then you’re missing out. Plus, there are lots of relatively simple steps you can take to fix up your YouTube SEO strategy.

YouTube and Google’s search connection means that activity on YouTube doesn’t exist in its own separate bubble – even when users aren’t specifically searching for video content, YouTube content that’s optimized for search will affect universal search.

Let’s have a look at some intelligent search practices you can implement to generate more leads through YouTube search and utilize its connection with Google.

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One of the most obvious ways to see the Youtube/Google connection is when you perform organic search on Google. Usually, your standardized bunch of search results will pop up and you’ll also find a few related YouTube videos too. If you’re able to...

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