Have you ever spent ages on a killer piece of content, tweaked it until it’s just right, posted it on your website and then found that it’s got hardly any click or shares? It just doesn’t seem fair.
You put loads of effort in and for what?
So, does this mean that you’re not a very good writer? Maybe, people just aren’t that interested in what you have to say? Which obviously doesn’t make sense and hey, that’s not what your Mom says!
Writing shareable content is challenging when you first start out. It’s challenging when you’ve been doing it for a while too! But when people love your articles and you’re consistently providing value to your audiences - the sharing will start to happen naturally.
The reason why you write is because you have something to share – you want to communicate an idea.
Hook your reader in.
I’m pretty sure that you’ve heard the phrase “first impressions last”. You...
As a bull rider, It takes 8 seconds to stay on the bull in order to secure a win or move to the next level. Your content has the same amount of time to make a positive impression in order to keep reading or convert. The question then becomes, what makes content great enough to keep your readers engaged for more than 8 seconds.
So, you’ve been churning out quality content for a while now and you’ve bolstered the success of your campaigns with an effective content strategy.
And while campaigns might come to an end – content marketing continues. You’ll always need to boost engagement and generate leads and it’s great content ideas that help to fuel this.
What makes content readable, shareable and engaging? Let’s have a look at a few instant wins that you can implement to improve your content, freshen it up and keep on consistently delivering value for your audience.
Your content needs to provide value and be relevant to your niche...
Sometimes you might struggle to come up with killer content ideas and that’s okay – we all get content fatigue. Even Kermit the Frog gets stuck with new material!
You might want to expand on an idea that you’ve blogged about before and take a different approach or communicate it in a different way.
Maximizing your ROI with your content is critical too.
So, repurposing your content is something you really need to be doing if you aren’t already.
This allows you to take an idea that you’ve published before, break it down and give it a new lease of life so that you can post it on another channel and bring it to a new audience. You might turn a blog post into a handy infographic, which will allow you to post it on your Instagram page.
High-quality, in-depth content is a top priority for any content marketer, but you’ll also have a budget to adhere to and time constraints, so working out how to repurpose your content effectively on a multitude of...
If you want to really nail your content marketing strategy then there’s no room for bluffing. Well-thought out content that’s specifically aligned with your brand is the way to create long-term positive outcomes.
And one of the most effective tools in any content marketer’s arsenal has got to be a content editorial calendar. Think of it as the mother ship – recording all of your custom-built content, production processes and your content cycle.
You can’t keep everything in your head, it’s impossible and super stressful, so a calendar helps you to stay organized, accountable and means that you can easily map out your content and make assessments too.
So, where do you start?
1.) Ask yourself some Key Questions
Before you start building, you need to sharpen your focus and answer some probing questions about your content and who it’s for. This will help you to produce better content and add value to your niche market.