When you’re a solo entrepreneur or you’re working on boosting your personal brand, making videos is going to be the responsibility of one person…you. You might not have created videos before, but it’s a great element to implement into your digital strategy and an effective way to communicate with your audiences.
If you’re working with a squeezed budget then video creation can seem daunting, but the good news is that you don’t have to break the bank to make quality vids. With a few free tools and tips, you can learn how to take some shortcuts and build your skills.
Video content is super popular and an incredibly versatile way to spend your marketing budget. 80% of internet traffic is estimated to be video traffic by 2020. Younger demographics are increasingly used to expecting good video content and have grown up with video and vlogging as a go-to content medium for their requirements.
Research your target audiences and try to find out about the types of videos and formats they enjoy. Look at trending topics and your most-asked queries to try to provide value for your audiences with your video posts.
Create storyboards to loosely plan your content, so you know the rough structure. Coming up with consistently great content ideas is tough, but by doing your research and repurposing some of your successful content in the past, you can come up with an array of quality, informative and entertaining posts.
YouTube for Business App can be downloaded as an app on your phone and will help you storyboard, plan, execute, and upload your entire video making you look like a pro!
There are plenty of ways that you can create video content through in-house tools in Instagram, Twitter and Facebook and live video capabilities are well worth trying if you want instant interaction with your audience. But if you want to make something beforehand and then post it on platforms, then there are loads of free tools you can use.
Music that you use in videos will be subject to copyright usually, but there are lots of sites that help you to find stock audio that’s free and simple to use. This can make your video a bit more professional and create a different atmosphere through sound.
You can also use great teleprompter apps to help you remember your lines if you’re doing an instructional video. This will make your video look more professional if you can speak uninterrupted. Paste in your text to Teleprompter Video Creator and away you go – it’s perfect if you’re putting together a live video or want to start vlogging.
You might want to use different editing software to the tool you’ve used to shoot your video. Using a desktop editor can help you to create something more professional or you might want to use an app on your phone to shoot and edit in one – it’s up to you:
So, there are lots of ways to create your videos, but making sure that you follow a few other simple rules will help you to ensure that they’re polished and optimized.
Creating your own videos can be a really fun way to market yourself and your business. It’s a content format that people really enjoy and it’s eye-catching and compelling – an effective way to build your brand and can be done on a small budget.
Want to learn more about creating videos? Unlock access to our expert MasterClasses, planners, tools and an entire community of active learners like you by becoming a member of our H2H Human Marketing Club.