Have you ever spent ages on a killer piece of content, tweaked it until it’s just right, posted it on your website and then found that it’s got hardly any click or shares? It just doesn’t seem fair.
You put loads of effort in and for what?
So, does this mean that you’re not a very good writer? Maybe, people just aren’t that interested in what you have to say? Which obviously doesn’t make sense and hey, that’s not what your Mom says!
Writing shareable content is challenging when you first start out. It’s challenging when you’ve been doing it for a while too! But when people love your articles and you’re consistently providing value to your audiences - the sharing will start to happen naturally.
The reason why you write is because you have something to share – you want to communicate an idea.
Hook your reader in.
I’m pretty sure that you’ve heard the phrase “first impressions last”. You...
As a bull rider, It takes 8 seconds to stay on the bull in order to secure a win or move to the next level. Your content has the same amount of time to make a positive impression in order to keep reading or convert. The question then becomes, what makes content great enough to keep your readers engaged for more than 8 seconds.
So, you’ve been churning out quality content for a while now and you’ve bolstered the success of your campaigns with an effective content strategy.
And while campaigns might come to an end – content marketing continues. You’ll always need to boost engagement and generate leads and it’s great content ideas that help to fuel this.
What makes content readable, shareable and engaging? Let’s have a look at a few instant wins that you can implement to improve your content, freshen it up and keep on consistently delivering value for your audience.
Your content needs to provide value and be relevant to your niche...
Sometimes you might struggle to come up with killer content ideas and that’s okay – we all get content fatigue. Even Kermit the Frog gets stuck with new material!
You might want to expand on an idea that you’ve blogged about before and take a different approach or communicate it in a different way.
Maximizing your ROI with your content is critical too.
So, repurposing your content is something you really need to be doing if you aren’t already.
This allows you to take an idea that you’ve published before, break it down and give it a new lease of life so that you can post it on another channel and bring it to a new audience. You might turn a blog post into a handy infographic, which will allow you to post it on your Instagram page.
High-quality, in-depth content is a top priority for any content marketer, but you’ll also have a budget to adhere to and time constraints, so working out how to repurpose your content effectively on a multitude of...
If you want to really nail your content marketing strategy then there’s no room for bluffing. Well-thought out content that’s specifically aligned with your brand is the way to create long-term positive outcomes.
And one of the most effective tools in any content marketer’s arsenal has got to be a content editorial calendar. Think of it as the mother ship – recording all of your custom-built content, production processes and your content cycle.
You can’t keep everything in your head, it’s impossible and super stressful, so a calendar helps you to stay organized, accountable and means that you can easily map out your content and make assessments too.
So, where do you start?
1.) Ask yourself some Key Questions
Before you start building, you need to sharpen your focus and answer some probing questions about your content and who it’s for. This will help you to produce better content and add value to your niche market.
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do need an individual brand. People don’t buy from faceless companies: They buy from people.
Here’s how to establish a unique personality, voice, and standard that your audience comes to recognize.
1. Identify Your Personal Brand: There’s a lot to what makes you, but not all of it is relevant to your brand. In the business world, you should be focusing on what you want to be known for and what you excel at doing. What unique strengths do you possess that you want to share with the world? This step requires reflection into understanding yourself, knowing your motivations and identifying your message.
2. Find Your Voice: Once you know what you want...
When it comes to social media usage, Facebook continues to reign supreme. The popular platform boasts over 1.35 billion monthly active users worldwide. The site is currently responsible for driving 23.39% of the internet’s traffic, making it second only to Google as the most influential site with consumers.
With an astounding five new accounts created every second, companies simply cannot afford to ignore Facebook’s power to connect with potential customers. Which is why I believe that every small business should be focusing on Facebook as an essential part of your promotion strategy.
So is your business truly taking advantage of Facebook’s tremendous marketing potential? If not, I have five essential keys to using Facebook to promote your brand.
Make Sure Your Facebook Page is Up-to-Date.
Has your business moved within the past few years? Perhaps you have updated your URL or company logo? If so, it may be time to revamp your company’s...
Becoming an influencer sounds quite nice, doesn’t it? It kinda sounds like you could be the leader of a cult too, but don’t worry, the type of influencers we’re talking about today are the good guys and girls. And you can be one too.
Influencer marketing is hot right now and to become an influencer is even hotter. One of the key appeals for brands is the fact that influencers come with their own loyal social media following, creative ideas, and insight into target demographics.
The authenticity and trustworthiness of an effective person who has become an influencer have the muscle to persuade customers to buy a product. Brands are often too big and too distant to create the same personality-driven connection with customers.
So, this is where you come in! How can you become an influencer?
1. List your Passions
First off – figure out what you want to talk about and the type of brands you want to attract.
Find a niche that you’re passionate about and...
With over 2 million blogs published a day, half a billion tweets, 300 billion emails, and 2 billion Google searches we are all becoming a human firewall.
As humans, we receive a massive amount of information every day. We hear and read so much content we don’t know what to trust. In a sense, we have turned into human firewalls pushing away content and information. What truly allows us to trust the information we receive and let it in?
In 2012 McDonald’s Canada found that their food quality perception scores were at the bottom of other leading fast food chains. Their target customers were three times less likely to eat there because of it. They launched a campaign called “Our food. Your Questions.” With over 13 million video views, 132 media impressions, 2.3 billion social impressions and 18,462 questions answered (and counting) they raised their food quality perception scores up to 76 percent and built trust by 46 percent.
Here are five areas on how we can...
You could have the best ideas around or a killer product you’re confident people will love, but if you can’t get a meeting in front of the right people – it’s difficult to make that leap to the next step. And you need to be leaping; otherwise, you’re just staying in the same place – stationary. You’re not pushing yourself or your brand forward.
Reaching out to big players in your industry can be daunting, but one of the best pieces of advice you can adopt in 99.9% of scenarios is to be yourself.
But what else do you need to do, so you can land that big meeting with your dream client or mentor?
To unlock access to all of this awesomeness, including Master Classes, Networking, tips, tools and an active community of curious learners like you, apply to become a member of the H2H Human Marketing Club. www.h2hclub.com
Build your List
You need to have a bit of thinking time so that you can categorize the most useful people to get in contact...