Once you’ve built your own chatbot, your next task is driving traffic.
Retention isn’t great for chatbots – customers often use them once and then leave messenger bots.
So, securing subscribers is the first challenge and holding onto users is the second. But there’s lots of scope for creativity and innovation within chatbot tech. It’s still relatively new and people are growing increasingly familiar and comfortable with using bots.
Stan Chudnovsky of Facebook, said at Web Summit that "more and more of the conversations between people and businesses will migrate to messaging platforms", so drawing people towards your chatbot is a way of futureproofing your brand.
How can you generate more subscribers?
1. Add to Directories
Depending on which platform you’ve used to build your chatbot – you can add your creation to chatbot directories and catalogs, which will act as a reference point when people are searching for applicable bots.
What are employers looking for? It’s one of the universe’s greatest mysteries and there isn’t one size-fits-all answer. Sometimes it can feel like they’re looking for their very own superhero.
But, one of the most sought after traits that employers look for is creativity – the ability to think outside of the box, look at situations from fresh perspectives and add that extra special element.
And it’s not just creative industries that benefit from creative thinking, it is STEM sectors, education, marketing, pretty much any industry you can think of. Creative thinking transcends borders, industries and is an incredibly valuable, transferable skill.
It’s arguable not really a ‘skill’ either, it’s an ethos and set of values that you can approach any scenario with; whether you’re launching your own brand or starting a new project at work. Flexibility, initiative, collaboration and resilience all require creative thinking.
Contrary to popular belief - J.K Rowling, Bill Gates and that annoying guy who got the job you interviewed for - aren’t sitting around churning out golden nuggets of creativity all day long, every day.
Creativity is a long game. And being a ‘creative’ can be frustrating, fruitless and ultimately frivolous. But it’s all part of the process. For every nightmare of a day, you can have a Tuesday treasure trove, full to the brim with fantastic ideas.
Accepting that your ideas don’t have to come to you perfect and fully-formed is a good place to start and recognizing that if you’re not feeling creative, it’s okay to take a break and not force it.
Who knows, your next best idea could occur just as you’re about to put gas in your car or when you’re running around after your dog because she’s stolen a toilet roll.
Let’s take a look at things you can practice to consistently come up with creative ideas.
Relax and Unwind
Empathy is one of the most significant traits to possess in your personal and professional life – after all, it’s what’s inside that counts.
Being able to relate to the thoughts and feelings of those around you is a pretty good way to live your life and build relationships – the same can be said when trying to understand your customers’ intentions and wellbeing.
So, empathy maps are a really effective way to generate customer profiles and create campaigns that connect with users on a deeper level.
Mind mapping has its place in the creative process too and hey, some of the best ideas out there have started life on a napkin or in a notebook. Learning how to utilize mind mapping and get your creative juices flowing will help to provoke and carve out ideas.
Empathy Maps for Beginners
Empathy comes naturally to some people more than others, but the good news is that it’s something that can be developed and practiced with some simple mapping exercises....
At their most effective, subject lines can entice a customer to open your carefully crafted email. At their worst, they do nothing at all, absolutely nothing – the body of your email is left unnoticed or a customer sends your email straight to the trash. The shame! With 33% of email recipients opening emails based on subject lines, you can’t afford to neglect them.
Your email content could be the Beyoncé of email content, the absolute best, but if your subject lines are letting you down and people aren’t opening your emails then your content is pointless.
You need to create email campaigns with compelling subject lines that give readers a good reason to open an email. There are lots of ways to do this and it’s about experimenting with language and tone to see what works best – it all depends on your sector and audience though and there isn’t a one-size-fits-all solution.
Let’s look at a few different tips you can use:
Imagine if your to-do-list was a little bit shorter…I can almost hear your immense sigh of relief from here. Tweaking the way you work and changing your processes can unlock more time to spend on other parts of your business and allow you to be more productive. One great example of this is using email automation.
Automating your emails can revolutionize how you use your time and the relationships that you can build with your customers too. It’s completely up to you how complex and segmented you want to get with automation, but it’s about marrying data and personalization to create better results. Tools like MailChimp and Campaign Monitor can help you out with this.
For example, a simple campaign can involve sending out timely emails at certain points in a user’s journey. All the way up to more complex campaigns that include several workflows running simultaneously.
It’s about reaching the right people, at the right time with relevant content.
Email marketing has gone through lots of different phases – one moment it was the cool new kid on the block and before we knew it, we had to endure an onslaught of ‘is email marketing dead?’ articles. Remember them?
Well thankfully, everyone’s come to their senses again and we can agree that email marketing campaigns should still play a massive part in your digital strategy, simply because they get results. Campaign Monitor’s data shows that across the campaigns they analysed, emails generated 4400% ROI and $44 for every $1 spent.
The tough part is grabbing your reader’s attention. Quick! With 53% of emails being opened on mobile devices, your emails need to be compelling, snappy and intelligently designed. With more functionality than ever before, the need for good copywriting best practices shouldn’t be overlooked.
So, let’s take a look at how you can launch an email campaign with content principles in place that can maximize their...
As Ian Anderson Gray says – it’s 2 things that stop marketers and brands from using live vid, “the fear and the gear.”
But launching your new live broadcasting venture couldn’t be any easier at the moment. There are a whole host of tools out there, free and paid, that can help you to launch new dynamic brand-building content.
If you can conquer the fear and embrace the spontaneous, impulsive nature of live vid then all that’s left is the gear…
Depending on how serious you want to get with your video marketing strategy, paid tools can give you more control and flexibility with your output, but free tools are a perfect introduction and way into the live vid arena.
Let’s take a look at some of the tools on the market:
Free tech for Budding Broadcasters
Dipping your toe into the live video sphere can feel less pressurized and scary when you’re using free tech. You’ll usually find simple interfaces to work with and find your...
It’s November, people. This year is flying by as fast as the wind is blowing leaves off the trees. And when things get fast, that means we get faster – by Email Marketing, that is, which is our November theme for this month.
It’s perfect timing, as Bryan just launched his brand spankin new H2H University “Sell Stuff in Your Sleep” course about email marketing, building funnels that work and connecting them to Facebook to close the loop. He will be teaching one of our Masterclasses this month to help everyone understand how this all works.
Our second Masterclass will be led by Mia Erichson, former CMO and VP of Customer Experience at Buyer Legends. Mia’s a true “digital marketer” who specializes in improving online conversion rates for sales and lead generation – something we can all use more of!
Dates for both Masterclasses will be announced soon – or if you’re on Google...
Imagine this scenario for a second.
You’re hysterically laughing at a funny memory you’ve just remembered and you send a casual Whatsapp message to your friend. They ‘lol’, you ‘haha’ and that’s the end of that.
But now think about the difference when you chat to your friend on Facetime or Skype. Yes, you can goof around and tell jokes over text, but the best part of landing that killer line is to see the look on your buddy’s face and their reaction as you belly-laugh about old times.
Why’s this relevant? Well, Visual communication gives you that extra understanding of the person you’re talking to and a more human connection.
You can pick up all kinds of social cues and nuances from visual communication and enhance your conversation. Whether that’s more laughter or being able to pick up when someone’s feeling down and needs a pep-talk.
And I think the same thing applies to live video content over...