Week of 9/11: Weathering is on our minds

September is Productivity month

Weathering something is an admirable human trait. By definition, “weathering” means “to bear up against and come safely through”, and it’s something we’ve seen a lot of in the literal sense this week.

But in business, it takes grit and strategy to weather the ups and downs of finding the work, selling our services, and delivering on what we promised with style and delight. Anything we can do to reclaim hours in our day, is not only welcomed, but necessary.

This is why we’re so excited to feature Charlie Gilkey, CEO and founder of ProductiveFlourishing.com as our first MasterClass for September’s Productivity month. Join us on Tuesday, September 12 at 1:00 pm PST as he shows us how to move from “Idea to Done”, and find those precious hours each week to focus on working on our business, instead of in our business. This is 90 minutes that could return many, many more back to your life! We...

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The YouTube/Google Search Connection

So, Google owns YouTube – it’s no secret, but if you’re not aware of how much YouTube can have an impact on Google rankings then you’re missing out. Plus, there are lots of relatively simple steps you can take to fix up your YouTube SEO strategy.

YouTube and Google’s search connection means that activity on YouTube doesn’t exist in its own separate bubble – even when users aren’t specifically searching for video content, YouTube content that’s optimized for search will affect universal search.

Let’s have a look at some intelligent search practices you can implement to generate more leads through YouTube search and utilize its connection with Google.

Related Videos

One of the most obvious ways to see the Youtube/Google connection is when you perform organic search on Google. Usually, your standardized bunch of search results will pop up and you’ll also find a few related YouTube videos too. If you’re able to...

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Getting Clear: Own Your Line is Now the Human Marketing Club

announcement Aug 16, 2017

To err is human.

And in our erroneous search to continue to get clear about our own “Why” behind our “Own Your Line” online membership community, we discovered that the real answer was right in front of us all along. 

As you may know, in 2014, we sparked the H2H Human-to-Human movement that set out to humanize business through simpler communication, empathy, and celebrating and learning from our imperfections in business and life.

It was that fateful day in January when Bryan recited this mantra, like he had for so many years, so many times, at a CMO keynote speech at Bloomberg in San Francisco: “There is no B2B or B2C: It’s Human-to-Human, H2H. Businesses don’t have emotion; people do. And people do business with people.”

Within 48 hours, a Tweet featuring him in front of this slide made it around the globe, earning over 80 million impressions, and was written about in over 250 blogs in multiple languages. Within 14 days, we...

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A Production Team of One: How to Produce Great Videos on a Budget

video Aug 16, 2017

When you’re a solo entrepreneur or you’re working on boosting your personal brand, making videos is going to be the responsibility of one person…you. You might not have created videos before, but it’s a great element to implement into your digital strategy and an effective way to communicate with your audiences.

If you’re working with a squeezed budget then video creation can seem daunting, but the good news is that you don’t have to break the bank to make quality vids. With a few free tools and tips, you can learn how to take some shortcuts and build your skills.

Why make a Video?

Video content is super popular and an incredibly versatile way to spend your marketing budget. 80% of internet traffic is estimated to be video traffic by 2020. Younger demographics are increasingly used to expecting good video content and have grown up with video and vlogging as a go-to content medium for their requirements.

  • Videos can easily be embedded across...
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All the Elements That Go Into a Video Post

video youtube Aug 09, 2017

So you’ve launched your channel and you’ve decided that video content is the way to go for your brand. Good decision – video content is growing in popularity at a phenomenal rate. In fact, here’s an unbelievable stat for you from Cisco: by 2021, 13% of online traffic is estimated to be live-video content.

YouTube alone has around 1 billion users and its videos are being watched 4 billion times a day…that’s a lot of video content. And video is an important tool for marketers if they can utilize it properly.

If you’re not sure where to start with your brand and its video output then let’s have a look at some tips: 

What type of videos are you creating?

You need to do some research and soul-searching about the types of video content that you’re going to be creating. Carry out some research into the videos that your audiences enjoy and the different kinds of formats they like to watch.

Do you predominantly want your videos to...

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Setting up a YouTube Channel the Right Way

video Aug 06, 2017

So, you’re looking at throwing your hat into the YouTube ring and shaking things up for your business? Setting up a YouTube channel can be an incredibly fun, brand-building exercise for your business and the market is simply huge.

Video traffic is massive; in fact, 300 hours of video are uploaded every minute…which doesn’t sound like it’s a sentence that even makes sense, but wow. YouTube has 1 billion users and frequently reaches more people than cable TV in the US. It can be a pretty integral part of your social media mix.

Creating an awesome YouTube channel isn’t as simple as setting up a slick website – it’ll take a lot of ingenuity and finding your feet. But hey, let’s have a go and look at how you can make your first steps in the YouTube frontier.

 

1) Create your Channel

Okay, first thing’s first – you need to head over to YouTube, sign in, go to Settings, click Create a new channel, select ‘Use a...

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The Visual Steps on How To Write Shareable Blog Posts

content Jul 31, 2017

Have you ever spent ages on a killer piece of content, tweaked it until it’s just right, posted it on your website and then found that it’s got hardly any click or shares? It just doesn’t seem fair.

You put loads of effort in and for what?

So, does this mean that you’re not a very good writer? Maybe, people just aren’t that interested in what you have to say? Which obviously doesn’t make sense and hey, that’s not what your Mom says!

Writing shareable content is challenging when you first start out. It’s challenging when you’ve been doing it for a while too! But when people love your articles and you’re consistently providing value to your audiences - the sharing will start to happen naturally.

The reason why you write is because you have something to share – you want to communicate an idea.

 

Hook your reader in.

I’m pretty sure that you’ve heard the phrase “first impressions last”. You...

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Staying on the Bull: What Makes Content Great?

content Jul 17, 2017

As a bull rider, It takes 8 seconds to stay on the bull in order to secure a win or move to the next level. Your content has the same amount of time to make a positive impression in order to keep reading or convert. The question then becomes, what makes content great enough to keep your readers engaged for more than 8 seconds.

So, you’ve been churning out quality content for a while now and you’ve bolstered the success of your campaigns with an effective content strategy.

And while campaigns might come to an end – content marketing continues. You’ll always need to boost engagement and generate leads and it’s great content ideas that help to fuel this.

What makes content readable, shareable and engaging? Let’s have a look at a few instant wins that you can implement to improve your content, freshen it up and keep on consistently delivering value for your audience.

1) Relevance

Your content needs to provide value and be relevant to your niche...

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How to Repurpose Your Content Across Your Channels

content Jul 06, 2017

Sometimes you might struggle to come up with killer content ideas and that’s okay – we all get content fatigue. Even Kermit the Frog gets stuck with new material!

You might want to expand on an idea that you’ve blogged about before and take a different approach or communicate it in a different way.

Maximizing your ROI with your content is critical too.

So, repurposing your content is something you really need to be doing if you aren’t already.

This allows you to take an idea that you’ve published before, break it down and give it a new lease of life so that you can post it on another channel and bring it to a new audience. You might turn a blog post into a handy infographic, which will allow you to post it on your Instagram page.

High-quality, in-depth content is a top priority for any content marketer, but you’ll also have a budget to adhere to and time constraints, so working out how to repurpose your content effectively on a multitude of...

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Building your Content Editorial Calendar

content Jun 27, 2017

If you want to really nail your content marketing strategy then there’s no room for bluffing. Well-thought out content that’s specifically aligned with your brand is the way to create long-term positive outcomes.

And one of the most effective tools in any content marketer’s arsenal has got to be a content editorial calendar. Think of it as the mother ship – recording all of your custom-built content, production processes and your content cycle.

You can’t keep everything in your head, it’s impossible and super stressful, so a calendar helps you to stay organized, accountable and means that you can easily map out your content and make assessments too.

So, where do you start?

1.)   Ask yourself some Key Questions

Before you start building, you need to sharpen your focus and answer some probing questions about your content and who it’s for. This will help you to produce better content and add value to your niche market.

  • Who’s...
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